Born in Minneapolis.

Born in Minneapolis.

Minneapolis might be our home base, but we have global vision and reach.

Despite our physical reputation as “fly over country”, clients from all over seek us out because our philosophy is a simple one: We produce work that works – and better yet – work that is wanted.  Our work spins up dust and gets people talking and we absolutely thrive on it because at the end of the day it’s about getting your audience to buy and we are all over that.

Our ego is the size of our team and we’re proud of that.

Let’s be frank. Agencies look pretty similar from the outside: Talented people hanging out in creative and cool spaces with keg beer in the conference room and kickass swag everywhere dreaming up ways to get clients noticed in a sea of the same. Pretty cool, no doubt, but the re-tool® team is deliberately modest in size yet nimble, built of a team of diverse thinkrs™ who do the work of a larger agency with triple digit staff. You get our A-Team because that’s who’s on staff. No rookies, just seasoned talent. So, if you meet one of us during the interview process, they’ll be there throughout the project.

We believe projects of all dimensions can be done in less time, for less money all with the quality and dedication to assure a bulls-eye outcome for each of our clients. Fluff looks cool on the outside, but we’re mindful of your bottom line.

The re-tool® advantage is simple: find the right pieces and make them fit.

We assess your needs, define a formula that would work best for YOUR brand then re-tool® your branding pieces and parts. We look at your business through a unique lens, surveying the landscape then configuring all the requisite pieces so that your brand gets noticed for all the right reasons.

We are champions of change; life is too short to be an ordinary brand (or one lagging behind). Let us help you build an extraordinary, gotta-have-it one.

We are fiercely loyal.

Everyone on the re-tool® team has a pup. Coincidence? We say “nope”.
Some of us have small dogs or big dogs, lap dogs or couch potatoes, but they all have one thing in common… they love us unconditionally and us them. Loyalty is an admirable trait and we think of ourselves as an agency that nurtures that in ALL of our relationships (canine and otherwise).

We partner with our clients, in all sense of the word, and we think that is notable. Oh and by the way, the size of your business doesn’t matter to us. If we feel a connection with you, we’re all in. Whatever it is that you do and believe in, we want to help your brand “bark”. (tail wag)

We are fiercely loyal.

Everyone on the re-tool® team has a pup. Coincidence? We say “nope”.

Some of us have small dogs or big dogs, lap dogs or couch potatoes, but they all have one thing in common… they love us unconditionally and us them. Loyalty is an admirable trait and we think of ourselves as an agency that nurtures that in ALL of our relationships (canine and otherwise).

We partner with our clients, in all sense of the word, and we think that is notable. Oh and by the way, the size of your business doesn’t matter to us. If we feel a connection with you, we’re all in. Whatever it is that you do and believe in, we want to help your brand “bark”. (tail wag)

Our culture.

We are chock full of keen strategic thinking which then informs our creative work. In other words, we will nerd out on your business and collaborate with you to solve your most heady problems then offer rich branding, potent positioning and stellar design solutions that are impossible to ignore.

Our leadership.

Kelly Lucente | CEO + Brand Strategist
Kelly has 30 years of brand and marketing experience in her rear view window, and that has been the fuel that drives re-tool®. She is an inner creative and outer strategist who has a definite point of view and a constant finger on the pulse of all things branding. Her family first work environment has fostered a dynamic tenure of talent second to none whose mission is to generate work that inspires, provokes and most importantly converts.  

What’s on the horizon? Building more brands, of course… because Kelly and her team were born for it.

Our leadership.

Kelly Lucente | CEO + Brand Strategist

Kelly has 30 years of brand and marketing experience in her rear view window, and that has been the fuel that drives re-tool®. She is an inner creative and outer strategist who has a definite point of view and a constant finger on the pulse of all things branding. Her family first work environment has fostered a dynamic tenure of talent second to none whose mission is to generate work that inspires, provokes and most importantly converts.  

What’s on the horizon? Building more brands, of course… because Kelly and her team were born for it.

Need marketing leadership?

An alternative to adding additional head count, you can hire Kelly as your very own Fractional Marketing Director. She can step in to drive strategy and oversee your marketing team.

Our team.

We are change agents and we like that moniker as it suitably describes our assorted crew. We are a curious bunch. And we revel in producing “a-ha” moments. We come to the table daily with fresh ideas and a “let’s try this” approach.

Our agency has been built to adapt from the start. Our superpower consists of constant whirring brainstorming which is a match for the ever evolving needs of our clients and the ever-changing technology that makes up our 24/7 world today.

We also answer the phone when you call. Imagine that! And meet you at your convenience, not ours. We sweat the small stuff behind building brand experiences so our clients don’t have to.

Speaking of client(s).

We tend to get “the call” from clients when something goes awry or there is a fire to put out; either a void in marketing leadership, a gap need for solid strategy, a product expansion with tight deadlines or a scenario requiring an unexpected pivot (and a quick one). This isn’t always the case with clients but let’s just say we have become known for working at an Indy car pace, hosing things down and managing chaos.

If you don’t have immediate concerns but desire that an experience with your brand be remarkable, because the experience IS your brand, then we are the “shop” for you.

Speaking of client(s).

We tend to get “the call” from clients when something goes awry or there is a fire to put out; either a void in marketing leadership, a gap need for solid strategy, a product expansion with tight deadlines or a scenario requiring an unexpected pivot (and a quick one). This isn’t always the case with clients but let’s just say we have become known for working at an Indy car pace, hosing things down and managing chaos.

If you don’t have immediate concerns but desire that an experience with your brand be remarkable, because the experience IS your brand, then we are the “shop” for you.

Spotlight.

We have a breadth of experience that has kept us on our toes, relevant and future forward.

We have experience working with clients in apparel, beauty, communications, construction, consulting, consumer products, education, entertainment, financial services, health care, legal services, manufacturing, publishing, real estate, recreation, retail, and wealth management but it doesn’t really matter what your widget is as we can re-tool® no matter the industry.

  • 24/Southern Fitness
  • 990 Sells
  • AFPI
  • BeeSpa
  • Birch Solutions
  • Bluewater
  • Bubble Print Press
  • Buyer Hunt
  • Cocobello Interiors
  • College Planning Institute
  • Conversion-omics™
  • Domain Theory
  • DropCap
  • Elegant Femme
  • Emily’s Fresh Kitchen
  • Ennobble™
  • Formulaica
  • Goldfinch Content
  • GreenBody GreenPlanet
  • Gruen Marketing
  • HairBends
  • Hames-McDonough Real Estate
  • Happily Ever Active
  • Hellmuth & Johnson
  • Hillcrest Media Group
  • HIRE Potential
  • Hotelements™
  • IndusTrack
  • InteProIQ
  • Interior No.3
  • It’s JUST Food
  • Judd, Ostermann & Demro
  • Hovnanian Homes
  • Maple Grove Eye Doctors
  • Mattamy Homes
  • Meristem
  • Metamorphic Toys
  • Midset Matters
  • MOM Java
  • Morsekode
  • Newmark Homes
  • Pearle Vision
  • Peer Performance Solutions
  • Priority VA
  • Rapid Fire Books
  • RE/MAX Results
  • SAVOR Culinary Services™
  • Spirit of Sharing
  • Spotlight Kids Theatre
  • The Bye Bye Shop
  • The Expressory
  • The Fermented Experience
  • The HOW Conference
  • The INK Agency
  • The Reily Group
  • The Pickled Beet™
  • The Wellness Alchemist
  • The Word Muse
  • Think-osophy
  • TXT Girl
  • Ultimate Settlements ™
  • Veggies and Chocolate™
  • Wellworth™

Spotlight.

We have a breadth of experience that has kept us on our toes, relevant and future forward.

We have experience working with clients in apparel, beauty, communications, construction, consulting, consumer products, education, entertainment, financial services, health care, legal services, manufacturing, publishing, real estate, recreation, retail, and wealth management but it doesn’t really matter what your widget is as we can re-tool® no matter the industry.

  • 24/Southern Fitness
  • 990 Sells
  • AFPI
  • BeeSpa
  • Birch Solutions
  • Bluewater
  • Bubble Print Press
  • Buyer Hunt
  • Cocobello Interiors
  • College Planning Institute
  • Conversion-omics™
  • Domain Theory
  • DropCap
  • Elegant Femme
  • Emily’s Fresh Kitchen
  • Ennobble™
  • Formulaica
  • Goldfinch Content
  • GreenBody GreenPlanet
  • Gruen Marketing
  • HairBends
  • Hames-McDonough Real Estate
  • Happily Ever Active
  • Hellmuth & Johnson
  • Hillcrest Media Group
  • HIRE Potential
  • Hotelements™
  • IndusTrack
  • InteProIQ
  • Interior No.3
  • It’s JUST Food
  • Judd, Ostermann & Demro
  • Hovnanian Homes
  • Maple Grove Eye Doctors
  • Mattamy Homes
  • Meristem
  • Metamorphic Toys
  • Midset Matters
  • MOM Java
  • Morsekode
  • Newmark Homes
  • Pearle Vision
  • Peer Performance Solutions
  • Priority VA
  • Rapid Fire Books
  • RE/MAX Results
  • SAVOR Culinary Services™
  • Spirit of Sharing
  • Spotlight Kids Theatre
  • The Bye Bye Shop
  • The Expressory
  • The Fermented Experience
  • The HOW Conference
  • The INK Agency
  • The Reily Group
  • The Pickled Beet™
  • The Wellness Alchemist
  • The Word Muse
  • Think-osophy
  • TXT Girl
  • Ultimate Settlements ™
  • Veggies and Chocolate™
  • Wellworth™

Paying it forward.

We believe in the power of giving and we’ve chosen to focus our giving energy to entrepreneurs, start ups, and students who are on a quest to building something great and send it out into the world.

We have chosen to partner with the MN Cup and the Entrepreneurship in Action program at Carlson School of Management with an emphasis on education, mentorship, and advisory.

Paying it forward.

We believe in the power of giving and we’ve chosen to focus our giving energy to entrepreneurs, start ups, and students who are on a quest to building something great and send it out into the world.

We have chosen to partner with the MN Cup and the Entrepreneurship in Action program at Carlson School of Management with an emphasis on education, mentorship, and advisory.

Work together?

Yes, we'd love that.

Work together?

Yes, we'd love that.

612-889-3365
Minneapolis, MN
Join to be "in the know" on all things BRAND
  
612-889-3365
Minneapolis, MN
Join to be "in the know" on all things BRAND