Re-Tool Marketing


We grow brands

Re-Tool Marketing® is a brand management, creative services, and marketing agency focused on driving sales through brand leadership and marketing initiatives. We deliver fresh ideas through inventive thought.




Re-Tool Marketing® is a team of smart leaders each bringing years of dedicated experience in creating great marketing solutions and sales conversations. Our team has extensive experience in a variety of industries.

Our eclectic industry experience:

  • Apparel
  • Beauty
  • Communications
  • Construction
  • Consulting
  • Consumer Products
  • Education
  • Entertainment
  • Financial Services
  • Health Care
  • Legal Services
  • Manufacturing
  • Publishing
  • Real Estate
  • Recreation
  • Retail
  • Wealth Management

Our story

Our founder had a vision. It started with an observation of an intrinsic need for personal investment into the heart of a business in order to be assured of a bulls-eye outcome. In an effort to accomplish that intimate connection, Kelly Lucente, CEO of Re-Tool Marketing made a commitment to create a boutique branding agency that was modest in size yet nimble, built with a team of strategic thinkers willing to be all-in… hand selecting clients that were looking for the same rich relationship with a healthy dose of “they get me” and the trust that a strategically small, but diverse team of specialists could do the work of a larger agency with triple digit staff. Our CEO believes projects of all dimensions can be done in less time, for less money, but all with the quality, commitment, and creativity of an award winning agency.