Re-Tool Marketing

Capabilities

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There is no cookie cutter process with us. We offer a plug and play business model to assist you where you need it. If you need a boost (and want to be a wee bit disruptive about your branding) we might be just the right fit for you.

THE RTM DIFFERENCE: DISRUPTION

Our process is different. Our services are different. We have one objective in mind: separating you from the masses and positioning you as a thought leader in your space. A couple of things you should know:

  • We’re efficient. We get things done. We don’t just “talk” about it, we DO it and usually quite a bit faster than those bigger guys because our nimble size allows us to make and implement decisions quickly. We know a thing or two about a warp-speed pivot.
  • We’re “all-in”. When you hire us, you will be our primary focus. We plug in using an “all-in” mindset focused on you and becoming an extension of your business.
  • We don’t do vanilla. If you want more of the same, we’re not your team. We like to stretch what’s possible and really dig deep into what will resonate with your audience.

 

BRAND

  • Audit/Assessment
  • Brand Identity
  • Competitive Intelligence
  • Market Research
  • Messaging
  • Naming
  • Positioning
  • re-Brand/re-Fresh

CREATIVE

  • Art Direction/Graphic Design
  • Brand Design
  • Brand Style Guidelines
  • Collateral
  • Concept Development
  • Copywriting
  • Image Sourcing
  • Web Design

MARKETING

  • Analysis
  • Brand Management
  • Events
  • Implementation/Execution
  • Planning
  • Social Media
  • Strategy (sales & marketing)
  • vCMO

Design

Branding is what we do best. It’s the heart and soul of your company. The attitude, the message, and the way your company behaves. The voice, the look, and its personality. Just as every person you know has a different personality, we believe every brand has a personality.

Build

Want to make a connection with your audience? We work to craft really cool websites that are easy to navigate, easy to find, and meet the specific needs of YOUR company; a company website is a window to the world that is open 24/7. A business without a website is like a car with no fuel… ready to roll but going nowhere. We work to get your message across through fascinating graphics, crafty copy and meaningful messages.

Promote

Content. Content. Content. People want original content and original content is what we provide. We are expert copywriters who crave originality, ingenuity, and wit. Your items need to be informative, yet concise. They need to align with your established brand personality and remain consistent from one piece to the next.

HOW WE DO IT

THE RTM ADVANTAGE

We ASSESS your needs. We DEFINE a formula that will work best for YOUR brand. We RE-TOOL so you can improve how you communicate your brand identity. We CRAFT an experience for your customers where magic happens. We EXECUTE by connecting the dots for your ideal demographic group.

Listen to what one of our clients had to say:

Video Testimonial

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OUR APPROACH

In an industry that is evolving rapidly, we’ve evolved alongside it and learned a thing or two in the process. We learn your business inside and out first, and use that insight to plot and strategize powerful and compelling marketing.

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OUR STRATEGY GAME

We go beyond conventional marketing company borders to deliver diverse communication solutions and consulting expertise to take your brand and your business to the next level.

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RIGHT BRAIN… LEFT BRAIN…

Our right-brain people work together with our left-brain people. The recipe is never the same, but in general this is how we work. Our process is listed for you over there. →

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VISIT:

We meet with you to establish your marketing needs.

PROPOSAL:

Our team provides a scope of work based upon our collective findings.

DISCOVERY:

Once our proposal is approved, we go to work. We meet with your leadership team and review your short and long term goals as well as audit what has worked and what hasn’t leading up to our involvement.

RESEARCH:

We believe research is a critical component in informing our strategy. We will review your competition and the market to determine your strengths and weaknesses accordingly.

STRATEGY:

In this phase, we conduct positioning work based upon our research findings and create your brand core including a defined point of view for your brand.

DESIGN: 

In our development phase, we bring your brand concepts to life by creating your visual and verbal brand assets including logo, color palettes, website design, identity system, creative assets, and image library.

REVIEW:

As your assets are created, you and your team offer feedback and revisions are made and submitted for approval.

LAUNCH:

Once the scope of work is complete, we launch your brand.

GROWTH:

Once our work is done, we find that our clients occasionally need additional assistance in the form of ongoing marketing services, copywriting services, or creative services. We welcome the opportunity to be a continued extension of your refreshed brand.

 

CASE STUDY

Here’s a peek at one of our soup-to-nuts projects. If you have a few extra minutes, check it out!

View Case Study

BOTTOM LINE

Re-Tool Marketing® looks at your business through a different lens. Focused on brand identity and positioning, we assess the landscape then connect the dots (and get you noticed) so you convert more sales.

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