The month of April was a blur. Whew…glad I had stocked up on Wheaties (and coffee). For one, my Brand School launched on April 10. Since then, my schedule has been chock full of awesome conversations about the “what” and the “why” of this endeavor plus I’ve been filming webinars and doing brand school tours to get the word out.
I also began recording my “brand crush” interview series as a way to promote the importance of branding. I am so thankful that I get to share with you in real time the “did you know” stories around my own favorite brands and the interesting nuggets of wisdom around how they have become known and recognized.
Another notable event that took place in April was my attendance at my local eWomenNetwork’s luncheon. Sandra Yancey, the founder of eWomenNetwork was in town to share her amazing insights and as always she delivered messaging that truly resonated with me. She spoke around the concept of clarity and how having it (or not having it) can make all the difference in the journey of your business. It struck a chord with me because lately I have experienced an exceptional level of clarity. As for anyone, my focus ebbs and flows but I’ve noticed when I’m crystal clear on something, I’m more decisive and the dots connect more readily.
Simply stated, clarity is a game changer and is a larger driver as it relates to success. Clarity doesn’t come to you — you have to go to it. It is found within and speaks to the heart of why you are a business owner and what the business fulfills for you as an individual. Clarity allows passion and purpose to align. That is how I feel when I help a client with their branding! It fuels me and draws me in towards my ever- evolving vision.
If you’re looking for some clarity in your brand, there’s a secret you should know…
Pinterest is the key.
I have use this tool for years with client after client and it works every single time. The goal is to get clarity around who you are and what your brand represents. It can help you figure out your colors, logo style, point of view and more. Essentially, you can use Pinterest to create the foundation of your brand.
I created a free 5 Day Brand Challenge that shows you exactly how to do this. With daily emails and video walk throughs, it’s everything you need to get started creating your brand and it costs you nothing! Click here to get started.
