If you are looking to be different, you’ve come to the right place.

If you are looking to be different, you’ve come to the right place.

SO, WHY BE DIFFERENT ANYWAY?

In 2002, Seth Godin wrote a book called, Purple Cow where he describes in detail the importance of creating something remarkable. He suggested that you create something that no one else in your industry has or could do other than YOU because if you think about a field of brown cows, at some point they simply become… well, boring.

But a purple cow, that would be something. However, the book stopped there. Seth didn’t spin the purple cow into defining the company brand nor did he offer the “how to” to figure out a company’s purple cow.

THAT’S WHERE THE MOO-V-MENT METHOD™ COMES IN

No longer is it good enough to be “better”. A brand has to be “different”. And by different, we mean remarkable.

How do you do that? By defining your Monumental, One-of-a kind, Only-ness (MOO™ for short). The remarkable thing that only YOUR business can offer, that if it didn’t exist, would be missed by your customer.

TRADITIONAL MARKETING ISN’T WORKING ANYMORE.

Most companies spend tons of money on marketing, but the old ways are no longer converting effectively.

THAT’S WHERE MOO™ COMES IN.

MOO™ isn’t just another branding and marketing communication vehicle, but a unique strategy in aligning your product, process, people, and market in such a way that your audience will sit up and take notice.
Through this method we define your Monumental, One-of-a-kind, Only-ness (MOO™ for short)… the thing that makes your business remarkable which will ultimately solve your marketing problems and help you stand out from the crowd.

A FEW BRANDS THAT FIGURED OUT THEIR MOO™

Aeron Chair
Airbnb
Amazon
American Express
Apple
Christian Louboutin

Disney
Dunkin’

 

ESPN
Google
Harley Davidson

Red Bull
Rolex
Starbucks
Target
VW Beetle

 

 

A FEW BRANDS THAT FIGURED OUT THEIR MOO™

Aeron Chair
Airbnb
Amazon
American Express
Apple
Christian Louboutin

Disney
Dunkin’

ESPN
Google
Harley Davidson

Red Bull
Rolex
Starbucks
Target
VW Beetle

 

WHY FIGURE OUT YOUR MOO™?

MOO™ isn’t for everyone. It’s only for those who want to exponentially increase sales.

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MOO™ will position you as an innovator.

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Your MOO™ will diffuse through segments of the population at rocket speed giving you more brand recognition.

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You'll spend the same on marketing, yet increase your ROI on those efforts.

Small to mid-sized businesses cannot afford to spend millions like Apple to implement MOO™. That’s why the MOO-v-ment Method™ has been created to offer an affordable way to achieve the same result.

WHY FIGURE OUT YOUR MOO™?

MOO™ isn’t for everyone. It’s only for those who want to exponentially increase sales.

Z

MOO™ will position you as an innovator.

Z

Your MOO™ will diffuse through segments of the population at rocket speed giving you more brand recognition.

Z

You'll spend the same on marketing, yet increase your ROI on those efforts.

Small to mid-sized businesses cannot afford to spend millions like Apple to implement MOO™. That’s why the MOO-v-ment Method™ has been created to offer an affordable way to achieve the same result.

DOES IT REALLY WORK?

You bet! Just ask Chef Deb Cantrell who after doing MOO™ went from $250K to $1.5M in less than 12 months AND Food Network called to discuss a possible show opportunity.

Implementing MOO™ is the only thing she did to net this outcome.

DOES IT REALLY WORK?

You bet! Just ask Chef Deb Cantrell who after doing MOO™ went from $250K to $1.5M in less than 12 months AND Food Network called to discuss a possible show opportunity.

Implementing MOO™ is the only thing she did to net this outcome.

DO YOU KNOW YOUR COMPANY’S MOO™?

FIND OUT IF YOU STAND OUT FROM THE CROWD. TAKE THE ASSESSMENT.

DO YOU KNOW YOUR COMPANY’S MOO™?

TAKE THE ASSESSMENT.

SO HOW DOES MOO™ WORK?

The MOO-v-ment Method™ Process is simple… really. Learn about it below and then, email Kelly Lucente to get started.

THE START

60 Minute Meeting

You will chat with Kelly Lucente and the re-tool® team who will introduce you to the concept (and its importance) of finding your MOO™.  They will walk you through their process in detail so you can see how finding yours can strengthen your company.

THE WORKSHOPS

PLAN - PART 1

You’re probably thinking you’ve done this already, but this is slightly different. We look at this planning from a brand perspective. This 3 hour session includes discussing company goals and objectives as it pertains to the growth of the brand, charting the company’s past and future brand milestones, reviewing top competitors and finalizing a brand SWOT. Some of this is homework that will be reviewed and refined during our time together.

PLOT - PART 2

You need to be clear on how you’re different than the competition in a finite way and how you plan to communicate that externally. This 2-3 hour session is core in defining key differentiators and all supporting talking points to establish a messaging bank for future marketing and content initiatives.

POSITION - PART 3

You’ve heard of the 7 P’s of Marketing? Well, we look at it through a different lense. This 2-3 hour session reviews the 7 MOO™ P’s of Branding and wordsmiths each to reach for the edges… the disruptive areas that feel risky but that further define your company’s uniqueness.

PROMISE - PART 4

This is where it gets real. Your MOO™ is within reach. This 4 hour session aggregates all of the previous findings and defines your MOO™ by creating a solid “only-ness” statement.

THE ENCORE

MONTHLY SESSIONS

These 3 hour sessions are spent with your marketing team to help implement your new MOO-v-ment™ strategy into your marketing mix to include (but not limited to) website, collateral, content, social media, et al. Each month there will be strategy, creation, and implementation support by Kelly and the re-tool® team so you can be assured every touch point is speaking on brand.

ANNUAL SESSION

A full day with your marketing team to work on your marketing plan to optimize MOO-v-ment™ opportunities for the following year.

THE RESULT

A solid MOO-v-ment™ brand strategy that is fully integrated into your company culture with clear image, voice, and promise communicated internally and externally in a strategic and cohesive way.

THE START

60 Minute Meeting

You will chat with Kelly Lucente and the re-tool® team who will introduce you to the concept (and its importance) of finding your MOO™.  They will walk you through their process in detail so you can see how finding yours can strengthen your company.

THE WORKSHOPS

PLAN - PART 1

You’re probably thinking you’ve done this already, but this is slightly different. We look at this planning from a brand perspective. This 3 hour session includes discussing company goals and objectives as it pertains to the growth of the brand, charting the company’s past and future brand milestones, reviewing top competitors and finalizing a brand SWOT. Some of this is homework that will be reviewed and refined during our time together.

PLOT - PART 2

You need to be clear on how you’re different than the competition in a finite way and how you plan to communicate that externally. This 2-3 hour session is core in defining key differentiators and all supporting talking points to establish a messaging bank for future marketing and content initiatives.

POSITION - PART 3

You’ve heard of the 7 P’s of Marketing? Well, we look at it through a different lense. This 2-3 hour session reviews the 7 MOO™ P’s of Branding and wordsmiths each to reach for the edges… the disruptive areas that feel risky but that further define your company’s uniqueness.

PROMISE - PART 4

This is where it gets real. Your MOO™ is within reach. This 4 hour session aggregates all of the previous findings and defines your MOO™ by creating a solid “only-ness” statement.

THE ENCORE

MONTHLY SESSIONS

These 3 hour sessions are spent with your marketing team to help implement your new MOO-v-ment™ strategy into your marketing mix to include (but not limited to) website, collateral, content, social media, et al. Each month there will be strategy, creation, and implementation support by Kelly and the re-tool® team so you can be assured every touch point is speaking on brand.

ANNUAL SESSION

A full day with your marketing team to work on your marketing plan to optimize MOO-v-ment™ opportunities for the following year.

THE RESULT

A solid MOO-v-ment™ brand strategy that is fully integrated into your company culture with clear image, voice, and promise communicated internally and externally in a strategic and cohesive way.

DOWNLOAD A FEW OF THE MOO-V-MENT ™ TOOLS

Tools to get you started down the path of unearthing your MOO™.

DOWNLOAD A FEW OF THE MOO-V-MENT METHOD™ TOOLS

Tools to get you started down the path of unearthing your MOO™.

KELLY LUCENTE

BRAND STRATEGIST AND MOO-V-MENT METHOD™ FACILITATOR
When it comes to branding and marketing, she has pretty much seen and done it all. From coordinating on the ’92 Super Bowl Halftime Show to an inline skate race on the INDY 500 track, her experience building brands for nationally recognized companies like Women’s Leadership LIVE, founded by former CEO of the WWE and current United States Small Business Administration Administrator, Linda McMahon and sharing the stage with international celebrities such as Kevin Harrington, original Shark from Shark Tank and music entertainment manager Ken Kragen, creator of We Are the World and Hands Across America, has given her immeasurable insight and knowledge around the unique branding challenges that businesses face. Now, she has taken 30 years of expertise and created the MOO-v-ment Method™ to assist business teams in identifying and articulating their “only-ness” to help them set themselves apart from the competition and get customers to buy what they are selling. “I am absolutely passionate about helping business leaders and entrepreneurs just like YOU create a moo-v-ment that will help skyrocket your success without breaking the bank!” – Kelly Lucente

KELLY LUCENTE

BRAND STRATEGIST AND MOO-V-MENT METHOD™ FACILITATOR
When it comes to branding and marketing, she has pretty much seen and done it all. From coordinating on the ’92 Super Bowl Halftime Show to an inline skate race on the INDY 500 track, her experience building brands for nationally recognized companies like Women’s Leadership LIVE, founded by former CEO of the WWE and current United States Small Business Administration Administrator, Linda McMahon and sharing the stage with international celebrities such as Kevin Harrington, original Shark from Shark Tank and music entertainment manager Ken Kragen, creator of We Are the World and Hands Across America, has given her immeasurable insight and knowledge around the unique branding challenges that businesses face. Now, she has taken 30 years of expertise and created the MOO-v-ment Method™ to assist business teams in identifying and articulating their “only-ness” to help them set themselves apart from the competition and get customers to buy what they are selling. “I am absolutely passionate about helping business leaders and entrepreneurs just like YOU create a moo-v-ment that will help skyrocket your success without breaking the bank!” – Kelly Lucente

DEFINE YOUR BUSINESS’ MOO™ TODAY

Request a free 60-minute meeting with Kelly Lucente to learn how your business can benefit from her MOO-v-ment Method™.

DEFINE YOUR BUSINESS’ MOO™ TODAY

Request a free 60-minute meeting with Kelly Lucente to learn how your business can benefit from her MOO-v-ment Method™.

WHAT BUSINESS OWNERS ARE SAYING ABOUT THE MOO-V-MENT METHOD™

Integral to growing my business

It’s hard to put a value on this service; the MOO-v-ment Method™ was integral to growing my business exponentially in a short period of time!

~ CHEF LIZ WILLARD, CEO | THE PICKLED BEET

Good at digging deep

Kelly was really good at digging deep to find the answers I was after to help define a clearly articulated brand.

~KIM FISKE, CEO | KIM FISKE INC.

There’s nothing more important

There’s nothing more important than knowing what your purple cow is and often it’s difficult to figure it out on your own. Working with Kelly and her team was PIVOTAL for my business.

~ CATHY ALESSANDRA, CEO | CATHY ALESSANDRA INC.

WHAT BUSINESS OWNERS ARE SAYING ABOUT THE MOO-V-MENT METHOD™

Integral to growing my business

It’s hard to put a value on this service; the MOO-v-ment Method™ was integral to growing my business exponentially in a short period of time!

~ CHEF LIZ WILLARD, CEO | THE PICKLED BEET

There’s nothing more important

There’s nothing more important than knowing what your purple cow is and often it’s difficult to figure it out on your own. Working with Kelly and her team was PIVOTAL for my business.

~ CATHY ALESSANDRA, CEO | CATHY ALESSANDRA INC.

From $250K to $1M

Invest in your brand. You won’t regret it. Kelly created an easy to follow strategy to take me from $250K to $1M in less than a year.

~ CHEF DEB CANTRELL, CEO | SAVOR®

Good at digging deep

Kelly was really good at digging deep to find the answers I was after to help define a clearly articulated brand.

~KIM FISKE, CEO | KIM FISKE INC.

ESSENTIAL READING FOR YOUR ENTIRE TEAM.

MOO-LAH-GY will give you a soup to nuts understanding of the power of your brand and how you should communicate it internally and externally.

Work together?

Yes, we'd love that.

Work together?

Yes, we'd love that.

612-889-3365
Minneapolis, MN
Join to be "in the know" on all things BRAND
  
612-889-3365
Minneapolis, MN
Join to be "in the know" on all things BRAND
  

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