Our team.
Our ego is the size of our team and we’re proud of that.
Let’s be frank. Agencies look pretty similar from the outside: Talented people hanging out in creative and cool spaces with keg beer in the conference room and kickass swag everywhere dreaming up ways to get clients noticed. Pretty cool, no doubt, but the re●tool® team is deliberately modest in size yet nimble, built of a team of diverse Thinkrs™ who do the work of a larger agency with triple digit staff. You get our “A-Team” because that’s who is on staff. No rookies, just seasoned talent.

Kelly
CEO + Brand Strategy
Kelly brings 30+ years of brand and marketing experience to the re•tool® team. The brand visionary, she oversees strategy and creative and brings the humor and the sass necessary to weed through the heady stuff.

Melissa
Research + Copy
Melissa brings 20+ years of research, editing and copywriting experience to the team. She possesses keen sleuthing skills unearthing facts, stats, and buried treasures for our clients. With her eye always in edit mode and her ability to write a story “on brand” she is our wordsmith extraordinaire.

John
Business Development + Client Relations
John brings 30+ years to the table with sales and relationship building skills and his innate bit of WOO (winning others over) with his charm and personality. Someone’s got to be the “nice guy” on the team.

Amanda
Creative
Amanda brings 10+ years of creative execution to our mighty team and she is one of the few who truly owns her design lane. She can bring visuals to life like no other, no matter the medium. Need something to pop off the page? She is our gal.
Our leadership.
Kelly Lucente leads the cherry picked re●tool® team and she has three decades of brand and marketing experience in her rear view window, and that has been the fuel that drives re●tool®. She is an inner creative and outer strategist who has a definite point of view and a constant finger on the pulse of all things branding. Her family first work environment has fostered a dynamic tenure of talent second to none whose mission is to generate work that inspires, provokes and most importantly converts.

Our difference.


Ready to win?
We will help you put the pieces in place with your brand.

Paying it forward.
We believe in the power of giving and we’ve chosen to focus on giving energy to entrepreneurs, start ups, and students who are on a quest to building something great and send it out into the world.
We have chosen to partner with the MN Cup and the Entrepreneurship in Action program at Carlson School of Management with an emphasis on education, mentorship, and advisory.