An agile agency.

We are proud of the dust we spin up

Founded in 2011, retool® is a brand consultancy with the goal of building better brands through compelling positioning. At the core we are visual translators helping bridge the gap between those with an idea and those who need a solution.

As a dynamic team who views "good enough" as a four-letter word, we are strategic thinkrs™ always listening, evaluating, questioning, and stretching to help brands reach their greatest potential. Individually, we are a consortium of experienced brand builders united by a common goal -
getting brands noticed.

Where we shine.

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Compelling Branding

As your brand is the embodiment of expression, we specialize in creating holistic brand strategies from the ground up, those in need of some polish, as well as established brands in need of an evolution.

Creative Design

The fact that most people are visual learners is not lost on us and we pride ourselves on our design aesthetic and ability to bring to life engaging visual identity.

Comprehensive Communication

We are master brand storytellers and have our finger on the pulse of the right communication vehicles at the right time and place. Our campaigns hit hard with accurate precision.

Award winning team.

We are a prolific bunch with 32 career awards, recognitions, distinctions and honors won in brand, marketing, design, sales, and product innovation.

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Paying it forward.

We believe in the power of giving and we’ve chosen to focus on giving energy to entrepreneurs, start ups, and students who are on a quest to building something great and send it out into the world.

We have chosen to partner with the MN Cup and the Entrepreneurship in Action program at Carlson School of Management with an emphasis on education, mentorship, and advisory.