Where we focus.

How we build and transform brands.

Our capabilities.

We work with our clients to reach beyond the bright and shiny to get authentic and real because we understand that their audience is craving savvy, diligent and discerning brands.

Brand Audit

A strong brand audit starts from the inside out. Let's evaluate the effectiveness of your brand’s customer experience.


This is a survey of your brand’s competitive landscape and a deep dive on a select number of your top competitors.


Determine what the essence of your brand is  focusing on your company’s mission, vision and values.

Brand Strategy

Define rules and guidelines on how, what, where, when and to whom you communicate your brand messaging and overarching brand objectives.


One of the most important steps in the branding process, positioning defines your brand's point of view in the minds of your desired audience.


Differentiation serves to establish your company’s “onlyness” and what unique set of solutions or services you want to be known for in the marketplace.


The most important brand element that helps customers identify, distinguish, align and resonate with your company and one of the most difficult to unearth.


Your brand identity is the visible elements of a brand including color, design, logo, and topography that leave an aesthetic imprint in the minds of consumers.


Copywriting is your brand’s way of speaking to your customer. The text you use in your touchpoints, website and communications needs to have a consistent voice.


Being able to share your brand’s narrative visually is where graphic design comes into play using visual compositions to communicate ideas.


This area of web design weaves critical analysis and logic to understand and plan for creating a user-centric design and interaction.


Your brand content strategy is the best way to present information to your audience so that it's valuable and makes them want to come back for more.


A strategic tactic creating original content that is timely, interesting and relevant across multiple channels helps your brand get noticed and drive long-term growth.


For those lacking internal capabilities, consulting can assist with your marketing plan, message, and identify the appropriate marketing mix.


Engaging a Virtual CMO curates the ability to outsource marketing leadership to accomplish business goals and lead marketing teams to drive strategy that executes your business objectives.

Our remarkable process.

Everyone knows they need a name, a logo, a price point, a business plan, and a budget but many clients forgo a very vital step, how do they explain to a consumer WHY they should consider THEIR brand and what is it in for THEM?

The ultimate goal is to have them make a purchase so everything needs to be aligned to walk them easily down that path.

Most clients have difficulty assessing what their “only-ness” is. retool® has a finely tuned process, often pointed, sometimes laughable, and more than likely revelatory that eventually leads clients down the path to a place where their eyes light up and the fog lifts. Relief is tangible as we capture and confirm WHY they are unique in whatever industry or space they associate with and decide the HOW and WHAT that will ensure their messaging resonates.

The retool® team specializes in creating a kick-arse, one-of-kind “only-ness” for the brands that it works with. We have honed our process to ask a host of intentional questions to fill in the gaps from the very start so we can expertly shape and refine a brand’s components around its “onlyness”. We call it our re-markable method.

So what’s your brand’s “only-ness” do you know?

Industries served.

Accounting, agriculture, apparel, beauty, brand agency, capital advisory services, communications, construction, consulting, consumer products, culinary, education, entertainment, events, executive search, financial services, franchise, health care, investment, leadership, legal services, management, manufacturing, marketing agency, printing, publishing, real estate, recreation, rental management, retail, technology, and wealth management.

But it doesn’t really matter what your widget is as we can help your brand sing.

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