Budweiser Ad Wins Fan Fave during Super Bowl 2013 Tugging on Heartstrings and Oreo Rallies

February 4, 2014

Budweiser comes out with another tearjerker commercial.

The Super Bowl was all a flutter over the commercials per usual.  It’s fun to see how they rank when all is said and done.  Budweiser showed up in a big way capitalizing on what’s resonating with consumers these days…”feeling something”.  Lots of commercials were funny, quirky, not of this planet, but nothing speaks louder than tugging on our heartstrings.  USA Today’s Ad Meter ranked it as the most popular commercial of the night by a nose over Tide’s “stain” commercial.

For those of you who haven’t seen it (which would be shocking in its own right) you know that it’s a warmhearted story about the enduring relationship between a trainer and the horse he raised.  I don’t want to be an “ad spoiler”, but have a tissue at the ready when you watch it…you’ll need one!

Exploiting the WIN.

Smart Anheuser-Busch decided to capitalize on the big win by launching a Twitter campaign in an effort to name the horse from the commercial.  There were over 60,000 tweets, Facebook comments, and other messages getting in on the action.  They settled on “hope”, another testament to where our heads are these days.  But, that’s almost beside the point.  What’s big news in my mind was that they were watching…and listening and took advantage of an opportunity to keep the ball moving down the field (forgive the pun).

Oreo played, too.

And, did you see how Oreo showed up?  Creating a lightening quick Twitter ad following the black out?  Brilliant!  The brilliance is that they were watching…intently, and seized a moment.  The ad features the caption “Power out? No problem. You can still dunk in the dark.”  The timeliness and pithiness made the pitch funnier and more effective, not to mention undoubtedly millions of dollars cheaper than an actual Super Bowl commercial.  The ad spread across Twitter like wildfire and has been retweeted more than 14,000 times.  Not stopping there, Oreo posted it on Facebook and got more than 20,000 likes.

Bravo, Oreo.  Bravo!