Branding vs Marketing: These Two Words are Not Synonymous

We are asked all the time what the difference between the two words is and which of them is more important.  Well, in the case of branding vs marketing, you don’t have anything to buoy your marketing bandwidth unless you first have branding elements and identity.  They are distinctly stand-alone entities and yet, they do…

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Status Quo Isn’t A Strategy

This year running a business has meant starting a very different chapter as few have remained immune to our existing state of global affairs.  Due to the ongoing COVID-19 pandemic nearly every brand has had to make a sharp turn that has altered their company architecture in many ways.    Nearly half of a year…

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Simplify Your Brand’s Focus

Did you know that giving customers too many choices can lead to fewer sales? It’s absolutely true. We talk a lot with our re-tool® clients about the importance of being known exceptionally well for a handful of solutions or services, because more is often not necessarily better and in some cases can even confuse a…

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Personal Brand Website? Yes, You Should Have One!

Job seekers, freelancers, and entrepreneurs tend to hear often that establishing a personal brand website is a wise pursuit.  Why? Because everyone has a personal brand. Yes, everyone. Anyone you have interacted with (professionally or personally) at some point has formed an impression about the quality of your work, your work ethic, your interpersonal skills…

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