Re-Tool Marketing’s Client, Savor Culinary Services, Wins USPCA Award for Best Website

August 1, 2016

And the award goes to… Savor Culinary Services. Website design and development by Re-Tool Marketing, a Minneapolis based boutique agency focused on client differentiation and positioning.

RTM is proud to announce that Chef Deb Cantrell’s corporate website, Savor Culinary Services was awarded Best Website by the United States Personal Chef Association (USPCA). Savor Culinary Services, was among many submitted, with judging based on creativity, clarity, demonstration of customer benefits and ease of navigation as some of the criteria in the evaluation process. Chef Deb has been owner and operator of Savor Culinary Services based in Fort Worth, Texas, since 2003. The winning website is located at

“Chef Deb’s website gives consumers everything they need from a Personal Chef site,” said current USPCA President and previous Director of the Disney Institute, Larry Lynch. “It’s clean. It’s easy to use. It has amazing photography. And it performs well under every relevant website measurement.”

Through her website, visitors can find details about Chef Deb’s award-winning Personal Chef services, information about food allergies, and regular updates from her engaging blog. Deb Cantrell worked with Re-Tool Marketing to create her personal brand, Chef Deb in 2015 and was a keynote speaker at the Personal Chef Conference in Providence, Rhode Island, this year. She also won the USPCA’s Personal Chef of the Year award in 2015, so this savvy business gal is on a roll. You can see her personal brand website here:

Judges for this annual competition consisted of members of the United States Personal Chef Association (USPCA) and professional members within the organization. The award was presented at the USPCA’s National Personal Chef Conference in on July 9, 2016. The conference drew Personal Chefs from throughout North America.

Savor Culinary Services hired Re-Tool Marketing in 2015 to re-brand their company and re-design their website and marketing collateral. It is one of RTM’s many capabilities to craft really cool websites that are user friendly, easy to find, meet the specific needs of our clients and their businesses, and get noticed. A company website is a window to the world that is open 24/7 and it needs continual attention and care. This virtual storefront is the point of differentiation between a brand and its competition. It’s where the customer (mostly without the business’ knowledge), self-selects in or out as to whether or not they will continue the conversation with them or with someone else.

We are proud to have collaborated with Savor Culinary Services and congratulate them on receiving this prestigious award.