Brand showcase.

K. Hovnanian® Homes

A homebuilder who needed a marketing campaign to set them apart. Asked by the KHOV MN division to establish a brand re-Fresh, RTM came up with the “LIFE, now playing.” campaign which was a way of spotlighting the experiences of a family WITHIN the home as opposed to focusing on the home itself; which has been the prevalent marketing strategy within the industry.

Services

e-brand • graphic design • marketing strategy • project management • print and email marketing campaigns • on-site collateral • yard/directional signage • web design/development