Brand showcase.

With Re-Tool’s CEO’s extensive experience in the home building industry, K. Hovnanian Homes sought her expertise for a project aimed at revitalizing their marketing efforts. Leveraging her strong client relationship and leadership as project manager, the CEO facilitated the strategy, creation, and execution of a newly designed monthly marketing campaign. This campaign included the development of a new slogan, “Life, now playing.” Sample creative from this campaign demonstrates the innovative approach and dynamic execution tailored to resonate with diverse generations of homebuyers.