Brand showcase.

K. Hovnanian Homes

With Re-Tool’s CEO’s extensive experience in the home building industry, K. Hovnanian Homes sought her expertise for a project aimed at revitalizing their marketing efforts. Leveraging her strong client relationship and leadership as project manager, the CEO facilitated the strategy, creation, and execution of a newly designed monthly marketing campaign. This campaign included the development of a new slogan, “Life, now playing.” Sample creative from this campaign demonstrates the innovative approach and dynamic execution tailored to resonate with diverse generations of homebuyers.


marketing strategy, marketing campaigns, market research