We help brands find their


Our sweet spot is where strategy and creativity intersect and that duality is purposeful by uncovering, reclaiming and amplifying the thing that makes them different from any other brand.

We believe in lightning strikes. We believe in the immutable power of a brand’s story. We believe in “why not” in a world of “cannots”. We design, launch and grow evocative brands because we believe that being different in a sea of the same will get your brand noticed.

Brands we've boosted.

We end the fear of originality.

Re-Tool® is a boutique brand and marketing agency whose ethos is all about building differentiated brands through high-level consulting, visually demanding design and powerful storytelling.

Generating big ideas.

Re-Tool® exists because we don’t settle for the status quo. We thrive on discovery, deep dives and closing the loop. We are always in search of how a brand can best come to life or simply be reimagined.

Post-it Notes Used
Whiteboard Sessions
Ideas Curated
Brand Built
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Re-Tool® was the extra set of eyes we were looking for in defining our differentiators as we embarked upon expanding our service suite to become a fully integrated real estate investment company.”

Kevin Ortner | CEO, Renters Warehouse


“The Re-Tool® team’s knowledge is vast in so many areas and were instrumental in creating a dual brand strategy allowing us to capitalize on our industry strengths.”

Donna Hawley | CEO, Pearle Vision + Maple Grove Eye Doctors


“I’ve involved Re-Tool® in many of my businesses over the years and I’ve done so because they bring a fresh perspective to each business objective. They definitely remain on speed dial.”

Nicole Middendorf | CEO, Prosperwell


“Working with Re-Tool® gives your brand a voice, positioning, and distinction in an increasingly competitive marketplace.”

Stacey Schieffelin | CEO and Founder of ybf Beauty, International Supermodel, and QVC/HSN Celebrity