Our Perspective.

Our Perspective.

The “How” of the Purple Cow

In our last blog, we defined what a “purple cow” is. It’s your “only-ness”. It’s the remarkable thing that only YOUR business can offer, that if it didn’t exist, would be missed by your customer. Not only is it the hardest thing to figure out (besides your business...

What’s Your Brand’s “Purple Cow”?

When we onboard clients, we always talk about how branding is all about perception. For consumers, perception is more important than reality, which is just the simple truth.  So, in order to gain a positive reputation and be perceived well by consumers, your brand...

Your Brand Really Matters…

A brand is a funny thing. It's normally not something you can hold in your hand, it is nearly impossible to directly tie to ROI and yet branding is the bread and butter of any business. Without a stable, consistent, visually appealing, story driven brand, your company...

Have you Ever Googled Your Name or Your Brand?

If not, you most definitely should! Why you ask? In today's search-happy world, your brand/business is getting Googled by potential customers whether you know it or not.  Over 1 billion names are Googled EVERYDAY! With a plethora of businesses that fall into a...

You Have to Know Your Brand’s Blind Spots

It is a consistent uphill climb to keep your brand relevant and top of mind. With today's marketing machine whirring and spinning 24/7, a steady stream of challenges awaits small businesses and entrepreneurs (the big brands too, although the bigger the brand, the...

Pictures Speak Louder Than Words…

In this fast-moving world, when you have a message to convey, people hardly have time to sit down and read anything lengthy anymore. However if you are able to capture the essence of what you want to say with an image or photograph, you have a...

Defining Your “Big” Idea…

If you intend to set your brand apart, you need a big idea. “I am a coach” is not a big idea, because thousands of people can claim the same thing. In Designing Brand Identity, Alina Wheeler defines a big idea like this. “A big idea functions as an organizational...

Getting LinkedIn…

I spend a lot of time in my presentations speaking about the importance of social media, but I want to spotlight LinkedIn here because I have found it’s one of the most effective business tools for personal brand exposure. The nice thing about LinkedIn is that it is...

Who is Your Customer?

When I ask my clients (or potential clients) the question “Who is your customer?” the answer is almost unanimously “everyone”—but that isn’t possible, even if you are Coca-Cola. Coca-Cola is one of the most recognized brands in the world but it markets to specific...

Work together?

Yes, we'd love that.

Work together?

Yes, we'd love that.

612-889-3365
Minneapolis, MN
Join to be "in the know" on all things BRAND
  
612-889-3365
Minneapolis, MN
Join to be "in the know" on all things BRAND