Brand Legacy…Do You Know Yours?
Your legacy is something you create during your life solely to benefit future generations. I’ll use the analogy of planting a tree knowing it will outlive you but also knowing that it is a wonderful thing to do for the environment now that will serve a purpose for decades to come. A legacy, in its […]
Integrating Your Brand's Communication Strategy
Communication. It’s one of those things we all take for granted. The ability to communicate is typically too easy and so immediate that we take it a bit for granted and thus actually miss opportunities because we are not using it as wisely as we should be. How many of you were around before cell […]
Where Are You Now With Your Brand?
You might have heard about a “SWOT” analysis, but have you ever created one? SWOT analyses can be used for everything from making a decision on where to go to college, to whether to outsource work in your business, or how to set your strategic plans. You need to perform a SWOT to get the […]
Your Brand’s Competition…
Ah, competition; rare is the business which truly doesn’t have any; however, many small businesses operate as if they have none. When did you last look at your competitors’ websites? How about their social media pages and strategies? Can you summarize their strengths and weaknesses? If your answer to any of these questions is a […]
Do You Know Your Target Persona’s Pain Point(s)?
Do you know what pain points your customers have? Are you effectively communicating how your company’s solutions can make a difference in their lives? I stress often with my clients that having a crystal clear value proposition (or unique selling proposition), to inform their target consumer, is one of the top three MUSTs when branding […]
How Leaving the Corporate World Offered Me Business Perspective
I’m often asked why I left the corporate world. Why I walked away from working with well-known Fortune 500 companies and how I arrived at becoming and operating a business as an entrepreneur. I’m never quite sure why there is so much interest. Possibly because I teach my clients through my actual professional (and personal) […]
Clarity is a Choice…
The month of April was a blur. Whew…glad I had stocked up on Wheaties (and coffee). For one, my Brand School launched on April 10. Since then, my schedule has been chock full of awesome conversations about the “what” and the “why” of this endeavor plus I’ve been filming webinars and doing brand school tours […]
How To Get The "Yes"…
When you work for several years (or a few decades) in a business, things can get a little…boring. Doing the same thing with the same type of people in the same way over and over again just gets stale after a while. That’s what happened for me. Don’t get me wrong, I still LOVE what […]
The Five Words I Heard From A "Shark"
“How do I know you?” Just five simple words that most would probably overlook given the opportunity to meet this famous business mogul. Sometimes in a surreal moment the other person talking sounds like Charlie Brown’s teacher and you miss everything (at least the good parts) of what they are saying because you cannot believe you […]
The Big Reveal Is Here…
I turned 50 on April 10 and it was bittersweet. On the one hand it was a significant milestone and a definite point of reflection, on the other it has allowed me to begin a new chapter of my business and opened another proverbial “door”, one that fosters a different approach to the work that […]
